When people search for “Scott Keever,” “Scott Keever reputation management,” or “Scott Keever SEO,” they are usually trying to answer one question: who is the person businesses and public figures turn to when their name on Google no longer matches who they really are? The short answer is that Scott Keever is an American entrepreneur and one of the most widely recognized authorities in online reputation management, search engine optimization (SEO), and AI-driven digital strategy — and the founder and CEO of the Miami-based reputation management firm Reputation Pros.
This profile looks at who Scott Keever is, how he built his career, and why he has become a leading voice — a genuine thought leader — in the reputation management industry.
Who Is Scott Keever?
Scott Keever is an entrepreneur, bestselling author, and digital marketing expert based in Miami, Florida. He is the founder and CEO of Reputation Pros, an online reputation management firm, and the founder of three additional agencies: Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing. Together, these companies serve a client base that ranges from local small businesses to executives, law firms, and high-profile public figures.
Keever is a member of the Forbes Agency Council, the Fast Company Executive Board, and the Entrepreneur Leadership Network, and his commentary on SEO and reputation strategy has appeared in publications including Forbes, Fast Company, and Entrepreneur. He is also the author of two books on digital strategy, Future-Proof Your SEO and Reputation Reset.
In plain terms, Scott Keever helps people and organizations control what shows up when the world types their name into a search bar. That single idea — that your search results are your reputation — sits at the center of everything he has built.
From Ohio to Miami: The Origin Story
A graduate of Miami University, Scott Keever began his career not in technology but in retail sales, marketing, and management. That background in face-to-face selling shaped a conviction he carried into digital marketing: trust is earned through perception, and in the internet era, perception is largely decided on the first page of Google.
After relocating to South Florida during the early years of Google’s rise, Keever immersed himself in search engine optimization while much of the industry was still defining what SEO even meant. He spent those years studying how Google’s algorithm weighted local search signals, entity recognition, and content authority — the same mechanics that, years later, determine whether a knowledge panel or a damaging article greets someone who searches your name.
The Stunt That Proved the Point
Keever’s reputation in the industry was cemented by a now-famous demonstration. In 2015, he published a single optimized page targeting the search term “Best Looking Guy in Miami” — and ranked it number one on Google. More notably, he has held that top position for roughly a decade, with the stunt earning coverage in outlets such as Ocean Drive, Modern Luxury, Bustle, and Flaunt.
The point was never vanity. It was proof of concept. As Keever has framed it, if he can claim and defend the top spot on Google for an arbitrary phrase for ten years, the same discipline can be applied to protect a CEO’s name, suppress a misleading headline, or rebuild a brand’s search presence. The stunt became shorthand for his entire methodology: dominate page one, control the narrative, and build a digital presence that does not move when someone tries to push it.
Thought Leadership in Reputation Management
What separates a practitioner from a thought leader is a point of view — a way of seeing the problem that others adopt. Across interviews, published columns, and his books, several ideas recur, defining how Scott Keever talks about reputation management.
Reputation is search, and search is reputation. Keever’s foundational argument is that for most people and companies, “reputation” is no longer what the public hears by word of mouth — it is what Google returns in the first ten results. He often points to the gap between what is technically possible to influence in search and what most people assume is possible. That gap, in his telling, is where the entire reputation management industry exists.
Suppression and substance, not deletion. Rather than chasing the rarely achievable goal of erasing content, Keever emphasizes building enough authoritative, accurate, and well-optimized material that the most relevant results reflect who a client actually is. The strategy combines SEO, content development, public relations placements, and increasingly AI-driven sentiment analysis to shape — not fake — the narrative.
Reputation is built before the crisis, not during it. A consistent theme in his thought leadership is that the strongest digital reputations are constructed in advance. A robust, entity-rich online footprint — consistent profiles, owned properties, earned media, and structured information that search engines and AI assistants can trust — acts as insurance. When something negative does surface, there is already a foundation of credible material to outrank it.
The rise of AI changes the stakes. As answer engines and AI assistants increasingly summarize a person before any human clicks a link, Keever argues that controlling the underlying, verifiable facts about an entity matters more than ever. His more recent work focuses on AI-driven digital strategy: making sure the data sources these systems rely on present an accurate, coherent picture of a client.
This perspective is why Keever is regularly cited as a go-to expert when journalists, founders, and executives want to understand how online reputation actually works in the age of search and AI.
Recognition and Body of Work
Scott Keever’s standing in the field is reflected in the company he keeps and the work he has published:
- Forbes Agency Council member, contributing perspectives on SEO and reputation strategy
- Fast Company Executive Board member
- Entrepreneur Leadership Network member
- Author of Future-Proof Your SEO and Reputation Reset
- Founder and CEO of Reputation Pros, plus founder of Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing
- Creator of the Scott Keever Scholarship, an annual award for students pursuing digital marketing and entrepreneurship
Beyond the credentials, the throughline of his career is consistency: a decade-plus of teaching the same core lesson — that a deliberate, well-built online presence is one of the most valuable yet most overlooked assets a person or business can own.
Scott Keever — Quick Facts
| Full name | Scott Keever |
| Nationality | American |
| Based in | Miami, Florida, USA |
| Known for | Online reputation management, SEO, and AI-driven digital strategy |
| Founder & CEO of | Reputation Pros |
| Also founded | Keever SEO, ASAP Digital Marketing, Pool Pros Marketing |
| Memberships | Forbes Agency Council, Fast Company Executive Board, Entrepreneur Leadership Network |
| Books | Future-Proof Your SEO, Reputation Reset |
| Education | Miami University |
| Notable | Ranked #1 on Google for “Best Looking Guy in Miami” for ~10 years |
Frequently Asked Questions
Who is Scott Keever? Scott Keever is an American entrepreneur, author, and digital marketing expert recognized as a leading authority in online reputation management and SEO. He is the founder and CEO of Reputation Pros, as well as the founder of Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing.
What is Scott Keever known for? He is best known for founding Reputation Pros, for his expertise in helping executives and public figures control their search results, and for ranking #1 on Google for the term “Best Looking Guy in Miami” for roughly a decade as a proof of concept for his SEO abilities.
What does Scott Keever do in reputation management? He helps individuals and brands shape what appears when their name is searched online, combining SEO, content strategy, public relations, and AI-driven sentiment analysis to surface accurate, authoritative information and reduce the visibility of misleading or outdated content.
Is Scott Keever a recognized expert? Yes. He is a member of the Forbes Agency Council, the Fast Company Executive Board, and the Entrepreneur Leadership Network, and has been featured in outlets including Forbes, Fast Company, and Entrepreneur.
Has Scott Keever written any books? Yes. He is the author of Future-Proof Your SEO and Reputation Reset, both of which focus on digital strategy and reputation management.
Scott Keever continues to write, speak, and advise on the intersection of SEO, reputation management, and artificial intelligence — and remains one of the most frequently referenced voices on how online reputation is built, defended, and future-proofed.
